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THIS MONTH’S INTERVIEW IS
WITH LEE MASTERSON

OF FICTIONFACTOR.COM

We are privileged to publish our interview with Lee Masterson at www.FictionFactor.com, a brilliant and fun site that offers interest for non-fiction writers as well as fiction writers. These women started out with three people in different countries running a web business together. We were curious as to how they’ve accomplished this feat. We thought you might like to “hear” about it, too. We know you await with baited breath:

Hi Lyne,

I'll try and answer your questions as much as I can:

1) What got you started?
I wanted a guaranteed vehicle to promote my own writing career. Tina wanted the same thing. Ciara just wanted a foot in the door. We met on a writer's critique group about 4 years ago, and found that our writing styles were similar and went from there. We didn't consider any of the 'business' options until after it got big. (probably a mistake, in hindsight, but who was to know?)

2) How do you cope with the time/distance thing?
I'm in Australia - Tina and Ciara are in Ohio. I'm about 13 hours ahead of their time zone. At one point we had a fourth member, who lived in Wisconsin. All conversations/decisions/plans etc are conducted by email. Important emails are kept for future reference.

Any brainstorming/ideas/chat/giggle-sessions are done via ICQ - instant messaging service - and arranged for times when we all know we'll be online (every Saturday morning for me is Friday evening for them etc)

3) How do you deal with banking & accounts?
I own the site. I own the Fiction Factor business name. I paid for the hosting and the domain name in the first year. Advertisers have paid us enough to cover all expenses since then. Payments by advertisers are made to a joint PayPal account we set up specifically for the use of the site. We all have access to it, and nothing comes out of it without all of us knowing about it and approving it.

4) How do you deal with website maintenance?
All three of us have access to the FTP program to upload new content, maintain links/market listings, change advertising banners etc. We all pitch in to help with this. I format the newsletter each fortnight based on the emails the girls send me and the new stuff they've uploaded through the week.

5)How do you divide up the payments to each other?
What payments? Seriously - Fiction Factor is purely voluntary. Strange, huh? Payments we receive go back into the site (site development, advertising, hosting, domain renewal etc) The three of us are paid by selling articles to magazines and ezines, by selling our own books and short stories. The site is where articles go AFTER they've been sold and re-sold as reprints a few times to other magazines first.

6) What about the drawings illustrating you as heroines on the site?
I fell in love with the caricatures a member of a writing group I'm in was doing. She donated them for us. They're better than our real selves anyway ;)

7) How do you divide up responsibilities?
We volunteered to do the bits we each liked. I created the website. I do the advertising and promotion. I'm currently working on redesigning the entire site. Tina does the book reviews and market listings. Ciara does reviews and author interviews. We all write articles. We do what we feel like, basically. It works for us

8) Why are we stupid enough to try and maintain such a massive site and a large newsletter for no pay?

Easy question to answer. I have not had one - NOT ONE - manuscript, short story or article rejected by any editor or publisher since it began. This is because I can honestly say "I have an established audience who already follows my work. I have a ready-made promotional vehicle prepared to promote anything of mine that you publish. I have a popular website that gets stacks of visitors."

Most editors drool when they read this on a cover letter. >:}

So, when you look at 'running Fiction Factor for no pay' - the answer is - I get way more pay from my writing now than I would have if I didn't have the site.

9) How can you build your credibility on the net?

Probably by
not using cartoon caricatures to represent yourself ;)

Seriously - credibility can be established by writing content for your future site that covers a topic your intended readers will be interested in. If the content is consistent and the quality is up there, readers will return to see what else you have to say - and they do bring friends! Get those same articles out into other ezines with topic-focus similar to yours, include your full author bio plus active links, and watch the visitors arrive from any site that has just paid you to publish your article as an 'authority on the subject'.

10) What do you do to increase your website income?
We constantly experiment with pricing, wording, spacing, placement, sizes, banners, colors, fonts - you name it. We've begun to recognize a pattern with our paid advertising and we'll replicate that and expand on it until the site is actually turning a much bigger profit (or any profit at all would be nice). We also maintain a few well-chosen affiliate programs and link partners - and experiment highly with these, too.

11) Why don't you charge subscribers a fee to read your stuff, like Writer's Weekly and Inscriptions now do?
Because we don't want to  :p
Phew! Geez I ramble on. I do hope this gives you a little insight into what we do here at Fiction Factor. I also hope we haven't put you off the idea of getting into business on the net. It's all been positive, educational, inspiring, fun, interesting, tiring, frustrating, exhilarating, rewarding and downright satisfying to know that people like you appreciate what we do enough to take the time to write and tell us.  :o)

The site has also helped to make serious writing careers for us all and I've made two life-long friends from it. I wouldn't change a thing (except maybe the 'no-profit' part....)

Cheers!  :o)
Lee
============================
Fiction Factor
http://www.fictionfactor.com
The online magazine for fiction writers 

Thanks for a great interview, Lee!

 

 

 
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