A cover might bring the reader in, but it’s the blurb that seals the deal. So, how do you write a blurb that turns browsers to buyers?
Discoverability vs. Conversion
A good blurb both makes your book easier to find through good use of keywords and search terms as well as “conversion” — getting someone to buy the book. When writing blurbs, I lean far more toward conversion over discoverability, because if you get eyes on the your book that don’t buy, you’ve wasted ad money and are telling . . .
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