Writing Blurbs That Sell
Writing Blurbs That Sell

Writing Blurbs That Sell

A cover might bring the reader in, but it’s the blurb that seals the deal. So, how do you write a blurb that turns browsers to buyers? Discoverability vs. Conversion A good blurb both makes your book easier to find through good use of keywords and search terms as well as “conversion” — getting someone to buy the book. When writing blurbs, I lean far more toward conversion over discoverability, because if you get eyes on the your book that don’t buy, you’ve wasted ad money and are telling the algorithm that your book doesn’t sell. Booksellers give higher priority…

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