Advertising
Advertising

Making an Amazon Ad 2: Reading the Data

In the first Making an Amazon Ad Essential, I showed you how to start an Amazon ad campaign by walking you through starting one myself. It’s been two months, so now we have data to look at. Here’s how it went. Week 1 When you view your ads, you can adjust what shows on the chart and what boxes are visible by exing out or clicking on the top boxes. I have it set to: I would normally not adjust an ad after only a week, but this ad was clearly not getting it done. 99 impressions is brutal. Also,...

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Promotion Basics

I want to start out by saying I don’t believe promotion is more important than writing a good book. Nothing is more important than writing a good book. But if you want to sell that good book, there is nothing more important than promoting it well. The Promotion Box Promotion opportunities exist in a four variable box, as pictured below. There are successful authors who occupy all sections of this box. However, most authors begin in the bottom left corner and move through several stages until they are spending money as well as doing both online and in person activities....

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Making an Amazon Ad

To make it as an independent author, you need to bust out of your own social circle and into the wider world. There are millions of readers for your books out there — you just need to get their attention. Advertising, especially on Amazon, is an excellent way to find your readers. Amazon vs. Facebook The only other site with the reach and effectiveness for advertising comparable to Amazon is Facebook. And though FB ads are useful (see the essential on Facebook ads), especially for direct sales and Kickstarter campaigns, the big difference in converting viewers to purchasers is that...

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Writing Blurbs That Sell

A cover might bring the reader in, but it’s the blurb that seals the deal. So, how do you write a blurb that turns browsers to buyers? Discoverability vs. Conversion A good blurb both makes your book easier to find through good use of keywords and search terms as well as “conversion” — getting someone to buy the book. When writing blurbs, I lean far more toward conversion over discoverability, because if you get eyes on the your book that don’t buy, you’ve wasted ad money and are telling the algorithm that your book doesn’t sell. Booksellers give higher priority...

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Advertising Basics

There are a lot of different places to advertise, and we have articles about the specifics of many of them. However, platforms change, get updated, gain and lose pieces of functionality. If you understand the basic concepts in this Essential, then you will be able to adapt to whatever platform that suits your books the best. The important thing to remember is that everything works together. There are a lot of parts in an ad campaign, and if any one of them is subpar, the possibility of profit plummets. Profitability The main thing an ad has to be is profitable....

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