marketing
marketing

Promotion Basics

I want to start out by saying I don’t believe promotion is more important than writing a good book. Nothing is more important than writing a good book. But if you want to sell that good book, there is nothing more important than promoting it well. The Promotion Box Promotion opportunities exist in a four variable box, as pictured below. There are successful authors who occupy all sections of this box. However, most authors begin in the bottom left corner and move through several stages until they are spending money as well as doing both online and in person activities....

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Genres for the Independent Author

Genres are a fascinating part of the writing profession. They mean nothing and everything; they are both limiting and freeing; they are arbiters and arbitrary in near equal measures. I began my career as a traditional author. As such, genres were the purview of publishers and booksellers. I wrote the book and then they told me what genre it was in. That didn’t mean I didn’t know what genre my books were in; it just meant I didn’t care if they decided it was something different. It was their job to sell those books, and if they thought it would...

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