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Using Short Stories to Grow Your Business

You’re probably not going to make a lot of money writing short stories. Not by directly selling them, anyway. But they are quite useful in a number of other ways, and if used—and written—well, they can help grow your writing business. Reader Magnets A lead magnet is a sales term for something you give away to get contact details so you sell to the person later. When that thing is a piece of writing, we call it a reader magnet. Why is it so important to gather contact details? So you can have an email list to send your newsletter...

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