For many genres of nonfiction, especially self-help or instructional books, readers want to hear from an expert. Are you an expert in your field? Would you like to be? Establishing yourself as an expert is easy in most areas of expertise.
The first question is, what qualifications are necessary in your field? When I was establishing myself as an expert in the poker world, all that I needed to do was provide good information, backed by solid math, present myself confidently as an expert, and be a winning player.
If your area . . .
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